Parents struggle with screen time with their children and, moreover, 40% of parents worry that their child is not reading enough. Odido's answer: ‘The Phone Book’! This smartphone-style book, with a chat-style story, makes the switch from scrolling to reading smaller and more fun. With a clever media mix, Odido not only caught parents' attention, but also positively influenced their perception of Odido as a brand that looks beyond the smartphone (+12%).
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‘Everyone deserves to feel healthy, beautiful and good.’ In 2024, we proved that this is more than a slogan. It is a mission. We combined awareness with actions and made a lasting impact on the lives of families in poverty and on the perception of Kruidvat.
What happens when you combine innovation, customer focus and a hefty dose of creativity? At Kruidvat, we found the answer: a revamped app that not only captured thousands of hearts, but also took our marketing to a level. This is the story of how we turn first-party data into customer happiness!
This media strategy is distinguished by a smart combination of target group-focused choices, innovative tools, consistency in storytelling, dynamic targeting and focus on domain health. As a result Trekpleister increased its advertising awareness by 22% and its brand awareness (+8%) and sales also grew by 3.6%.
‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop. A winning formula with which we managed to reach Gen-Z.
It is not often that a top car tyre brand releases a new summer tyre. Vredestein is always working on the latest tyre technology and developing tyres that push the standards. The new Vredestein Ultrac Pro brings together strength and elegance. ‘The face of a beauty, the heart of a beast’. In a pan-European campaign, we were able to give these characteristics a face and ensure that the whole of Europe knew about this new tyre.
Vi udnyttede et kulturelt øjeblik omkring VM og hjalp TUI med at lancere The World Cook, en konkurrencepræget international madlavningsserie, der blev streamet på Amazon Prime Video.
