Do you know which of your digital marketing investments are actually driving conversions and revenue?

You can get an answer to that with our award-winning solution for digital measurement and attribution, Paradigm. It is a tool that simply can revolutionise your digital marketing setup by, among other things, optimising channels daily towards business goals.

With today's privacy concerns, Walled gardens and disappearing cookies make it harder than ever to understand the true effect of your digital marketing.

Paradigm gathers your campaign data in a dynamic dashboard powered by cloud technology and machine learning to:

• Provide you with a streamlined snapshot of digital media performance across all channels.

• Compare performance trends across platforms to identify the most effective campaign settings.

• Analyse your input data to generate robust recommendations for your specific media budget composition.

Smart, isn't it? Paradigm is also:

• Future-proof: Since it is modelling-based, it does not rely on cookies, which keeps you fully compliant with privacy.

• Holistic: It gathers data across all platforms and levels the playing field, giving you truly reliable data.

• Dynamic: It allows you to optimise your budget on a daily basis, all year round.

• Predictive: With forward-looking attribution, it reassesses and predicts your future digital investments.

In other words, Paradigm focuses on what creates effect now, so you can get the most out of every advertising pound spent and drive real incremental growth.

Early users of Paradigm have seen a significant increase in return on advertising spend, and on average, they have experienced an incremental performance improvement of +20% on total digital media investments.