Die Arbeit

An Original Outdoor take-over for adidas

Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.

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eBay

eBay in Vogue

eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability

Coca-Cola

Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration

Airtel

Airtel 5G Launch

In 2023, India's 5G networks went live. All the leading telcos launched at the same time and the race was on to sign up as many of the half billion 4G users to the new technology. However, consumers were not convinced. Outspoken 5G skeptics took to social media to voice concerns and raise questions about the relevance and perceived value of 5G in their daily lives.

Minute Maid

Minute Maid taps into cultural pride

In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!

TUI

The World Cook

Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.