EssenceMediacom leads M&M Global Awards 2024 shortlist

EssenceMediacom has picked up 56 shortlist places at the M&M Global Awards, which take place on September 19th.

The network was well ahead of every other media network, with 17 more shortlist awards than its nearest competitor.

The strong performance was led by EssenceMediacom US, which contributed 21 of the 56, nearly double the performance of the next placed agency. Success came from work for Ally Financial, Aspirin, Coke, eBay, Google, Indeed, Sprite and Sheba.

EssenceMediacom India was the No. 7 agency with seven shortlists, thanks to campaigns for Airtel, Coke and Sprite.

Other network offices to earn shortlists include LATAM, China, Croatia, New Zealand, Thailand and the UK.

Both 1982 Sprite: A Meme Come True from China and ADoptable for Mars’ Pedigree in New Zealand secured five shortlist places.

"Being shortlisted at global events requires breakthrough thinking. It means you’ve come up with a brilliant insight, you’ve bought best-in-class strategic thinking to the challenge and you’ve executed perfectly, delivering exceptional results for the client. With 56 shortlist places at this year’s M&M Global Awards, I’m delighted to see so much industry-leading work coming from across our network".

Full shortlist

• Best Use of Gaming, Sky Broadband The Abuse Room, United Kingdom

• Best Campaign led by Cause, Sky Broadband The Abuse Room, United Kingdom

• Best Campaign for Entertainment, Media and Sport, Paddy Power and the PDC World Darts championships, United Kingdom

• Best Campaign led by Partnership, eBay Twiggy: Full Circle, United Kingdom

• Best Campaign led by Talent, eBay Twiggy: Full Circle, United Kingdom

• Best Campaign for Fashion, Beauty & Retail, eBay Twiggy: Full Circle, United Kingdom

• Best Campaign led by Traditional Media, eBay Twiggy Full Circle, United States of America

• Best Campaign for Financial & Utility Services, Ally, Side Hustlers, United States of America,

• Best Integrated Campaign, Pixel RePresents, United States of America

• Best Campaign led by Talent, ebay, Met Gala Debut, United States of America

• Best Campaign led by Data, Indeed, Job Jukebox, United States of America

• Best Use of Music in a Media Campaign, Indeed, Job Jukebox, United States of America

• Best Use of Gaming, Google Play Game Awards, United States of America

• Best Campaign led by Talent, Google Chrome Speed Challenge, United States of America

• Best Campaign led by Partnership, eBay Fashion in Vogue, United States of America

• Best Integrated Campaign, Bayer, Aspirin, The Official Sponsor of Fans’ Hearts, United States of America

• Best Campaign led by the Creative Idea, Bayer, Aspirin, The Official Sponsor of Fans’ Hearts, United States of America

• Best Response Campaign, Bayer, Aspirin, The Official Sponsor of Fans’ Hearts, United States of America

• Best Campaign for Pharma, Well-being & Healthcare, Bayer, Aspirin, The Official Sponsor of Fans’ Hearts, United States of America

• Best Campaign for FMCG, Food & Beverage, Coca-Cola, The World Needs More Santas, United States of America

• Best Integrated Campaign, Coca-Cola, The World Needs More Santas, United States of America

• Best Use of Music in a Media Campaign, Coca-Cola, Sing to Remember, India

• Best Campaign led by Talent, Coca-Cola, Sing to Remember, India

• Best Local Execution for a Brand, Missprompting AI, Brazil

• Best Use of Packaging as a Media Channel, Coca-Cola, Marvel Comic Can, United States of America

• Best Campaign led by Partnership, Skittles, Jump The Rainbow, China

• Best Campaign for FMCG, Food & Beverage, Sprite, Joke in a Bottle, India

• Best Campaign led by Content, Sprite, Joke in a Bottle, India

• Best Use of Packaging as a Media Channel, Sprite, Joke in a Bottle, India

• Best International Media Campaign created in the UK, Sprite, Heat Happens, United Kingdom

• Best Campaign led by Event or Experiential, Sheba, Gravy Race, United States of America

• Best Campaign led by Talent, Sheba, Gravy Race, United States of America

• Best Campaign for a Specific Audience, Sheba, Gravy Race, United States of America

• Best Campaign led by Digital Media, Sheba, Gravy Race, United States of America

• Best Use of Music in a Media Campaign, Coca-Cola, Foodmarks – Epic Night Out, United States of America

• Best Local Execution for a Brand, Coke Recipe for Magic - Coke Kitchen, Thailand

• Best Campaign led by Content, Coke Recipe for Magic - Coke Kitchen, Thailand

• Best Campaign led by Technology, Airtel 5G Plus Ultimate Fan, India

• Best Campaign for Technology & Telecommunications, Airtel 5G Plus Ultimate Fan, India

• Best Campaign led by Digital Media, Pedigree, ADoptable, New Zealand

• Best Campaign led by the Creative Idea, Pedigree, ADoptable, New Zealand

• Best Inclusive Campaign, Pedigree, ADoptable, New Zealand

• Best Response Campaign, Pedigree, ADoptable, New Zealand

• Best Campaign for FMCG, Food & Beverage, Pedigree, ADoptable, New Zealand

• Best Campaign for FMCG, Food & Beverage, 1982 Sprite: A Meme Come True, China

• The ROI Award, 1982 Sprite: A Meme Come True, China

• Best Campaign led by the Creative Idea, 1982 Sprite: A Meme Come True, China

• Best Integrated Campaign, 1982 Sprite: A Meme Come True, China

• Best Campaign led by Cause, UN Women – Turning Hard News into Hard Donations, United Kingdom

• Best Campaign led by Data, Claritine: Before the sneeze, Croatia

• Best Campaign for a Specific Audience, Claritine: Before the sneeze, Croatia

• Best Communications Strategy, Turning Die-Hard Fans into Our Ambassador Army, China

• Best Campaign for FMCG, Food & Beverage, Turning Die-Hard Fans into Our Ambassador Army, China

• Best Campaign led by Technology, Taste the Future with Coca-Cola Creations Y3000, China

• Best Campaign led by Digital Media, Coke Gives China’s Icons a Refreshing Break, China

• Best Campaign led by Event or Experiential, 1982 Sprite: A Meme Come True, China