National romanticism propelled Tine to the top

Tine is owned by Norwegian farmers who help maintain rural areas and cultural landscapes across the country. And in a summer month where most of us have visited or driven through remote areas, there are probably many who can relate to the statement "imagine people living here". No one came close to Tine in the Advertising Exchange for July.

Results from the Advertising Exchange for July 2024

The following films were tested in the Advertising Exchange for July:

Overall winner of the round – Positive brand awareness

TINE (Proper Farmers): 21%

"Imagine people living here," says Tine in their latest film about proper farmers. This is undoubtedly a thought many of us have had while travelling in Norway, and the film also delivers on most parameters. With top rankings in both attention and branding, and a clear victory in liking, no one comes close to Tine when we announce the overall winner for July.
Congratulations to Tine!

Winner of the round – Advertising attention

GRANDIOSA (Brand film w/new Grandiosa song): 56%

In their latest film, Grandiosa reuses a number of scenes from the film "I will always love you" which has been on Norwegian screens for years. The music has been changed and the film engages far less positively than when we last measured the "original" last winter, but the film still ensures a marginal attention victory ahead of Tine, Bama, and Prior.

Winner of the round – Efficiency

PRIOR (Gender Sorting, Eggs): TF 1.5
In a simple and informative way, Prior explains how they use new technology to avoid having to cull millions of male chicks each year because they cannot lay eggs. The message has been noticed by many, and the film is actually the one that delivered the most efficient attention in relation to TV pressure in July.

Winner of the round – Branding

GRANDIOSA (Brand film w/new Grandiosa song): 90%

By reusing scenes from one of the longest-running commercials on Norwegian TV, Grandiosa secures the strongest branding of the round.

Winner of the round – Liking

TINE (Proper Farmers): 38%

Many will undoubtedly nod in recognition of the feeling "imagine people living here". National romanticism, recognition, and proper farmers seem to be a successful recipe for Tine who takes home both the liking and overall victory for July.

Other films worth a comment:

Ice (Car Mode)

Ice has launched a number of new films recently. While "only when it rains" noted a second place in liking in June, "car mode" repeats the feat in July. The films are by far the most liked films we have seen from Ice in the Advertising Exchange, and it will be exciting to see if Ice can continue the success moving forward.