EssenceMediacom named Global Agency Network of the Year at M&M Global Awards

EssenceMediacom has won the top prize at the M&M Global Awards at a ceremony in London on Thursday after winning 16 prizes for its work around the world.

With six Gold and 10 Highly Commended trophies, the network outperformed its competitors at this important annual event, scooping the Global Agency Network of the Year accolade.

Gold trophies went to work for Sprite in India and China, where EssenceMediacom won the Best Use of Packaging as a Media Channel and Best Campaign led by the Creative Idea categories respectively.

The Best Local Execution for a Brand and Best Campaign led by Digital Media categories were won by work for Pedigree in New Zealand and Snickers in Brazil and the agency also won Gold with work for eBay and Sky in the Talent and Gaming categories.

Highly Commended Awards were picked up by Gravy Race for Sheba in the US, Sing to Remember for Coca-Cola in India as well as hay fever treatment Claritine in Croatia. There were also additional prizes for Gold winners Pedigree, Sprite and eBay.

In total there were wins for eight different markets and eight different brands, building on a shortlist of 56 campaigns, the most for any agency.

“We know that the breakthroughs we create for our clients are impactful and effective but it’s always very satisfying to see that our peers recognise them as special too. Being named Global Agency Network of the Year is recognition that all our offices are working brilliantly to deliver for the brands we partner with,”

The full list of Gold winners:

Best Campaign led by Talent: eBay Twiggy: Full Circle, United Kingdom

Best Use of Gaming: Sky Broadband The Abuse Room, United Kingdom

Best Use of Packaging as a Media Channel: Sprite Joke in a Bottle, India

Best Campaign led by the Creative Idea: 1982 Sprite: A Meme Come True, China

Best Local Execution for a Brand: Snickers Missprompting AI, Brazil

Best Campaign led by Digital Media, Pedigree ADoptable, New Zealand

The full list of Highly Commended winners:

Best Campaign led by Partnership: eBay Twiggy: Full Circle, United Kingdom

Best Campaign for Fashion, Beauty & Retail: eBay Twiggy: Full Circle, United Kingdom

The ROI Award: 1982 Sprite: A Meme Come True, China

Best Campaign led by Talent: eBay Met Gala Debut, USA

Best Campaign led by Event or Experiential: Sheba Gravy Race, USA

Best Campaign led by Digital Media: Sheba Gravy Race, USA

Best Use of Music in a Media Campaign: Coca-Cola Sing to Remember, India

Best Campaign led by Data, Claritine: Before the sneeze, Croatia

Best Response Campaign: Pedigree ADoptable, New Zealand

Best Campaign for FMCG, Food & Beverage: Pedigree ADoptable, New Zealand