Challenge
Veteranpoolen, Sweden's largest employer of retirees, was ready to launch the same initiative in Denmark. In this context, they needed to create a new identity that matched their values for the Danish market and develop a new logo.
Idea
Some things get better with time. Diamonds deep in the earth, wine in the cellar, and the forest's ancient trees. Just as the oak tree becomes more robust, noble, and useful with each added growth ring, we humans also grow wiser and more skilled throughout our lives, even after retirement. We still have much to offer after stepping into the autumn of our lives and leaving the long days at the office or workshop behind. Now it's time for us to contribute in our own way, as we desire and have the strength to do so. SeniorStyrken finds you right where the transition occurs, where questions abound and tasks are few. Here, SeniorStyrken offers to facilitate the connection between older citizens with plenty of life experience on their CVs and a spark in their eyes, and businesses or private individuals who could use a hand with sudden tasks and work assignments. Everyone wins when we help each other, and everyone has a role to play. Work as you want, with what you want. Stay connected with the vibrant job market. Enjoy the fruits of a well-done job in strong community.
Results
A customer who is very excited about launching the initiative in Denmark: "We have achieved an epic name and logo. Now we have a solid foundation to make Danish industrial history thanks to EssenceMediacom Denmark's commitment. In the project, we have been creative and patient, and we have validated the name with focus groups and created a beautiful and complete logo package," says Jarl Romlycke, Business Development Manager and Franchise Manager at Veteranpoolen.