Our award-winning digital impact measurement and attribution solution, Paradigm, is now available to all clients across GroupM Nordic.

Paradigm was created 3 years ago to provide clients with an easy and accurate, dynamic overview of their digital performance data in order to tackle over-attribution—an issue most advertisers struggle with.

Paradigm offers advertisers a much more accurate picture of which of their digital marketing investments actually drive conversions and sales. Based on these insights, the solution provides concrete recommendations on how the advertiser should allocate their media budget moving forward for maximum incremental effect.

Paradigm operates on cloud technology and advanced modeling techniques and is fully integrated with all major digital advertising platforms. The solution continuously collects digital campaign data, models, and reports it in a dynamic dashboard, where advertisers can track and evaluate their digital media investments on a daily basis. Based on these campaign insights, Paradigm provides data-driven recommendations for media attribution, such as showing what the daily spend should be to generate the greatest effect or recommending the optimal pacing for the upcoming campaign period.

With Paradigm, Specsavers was able to save +3 million DKK annually in digital media investments and increase their incremental revenue by +22 million DKK by reinvesting the optimized media budget.

“Given how complex it is today to attribute conversions to the correct digital media activities, it has become even more important for us to work with a holistic and future-proof attribution solution that ensures Specsavers’ media investments are optimized to maximize our business KPIs. Paradigm enables us to do exactly that,” says Specsavers.

Paradigm is now available to all GroupM clients and has already received numerous industry awards, most recently in 2023, when Paradigm won gold at the I-COM Data Creativity Awards for Performance Measurement.

For more information or comments, please contact:

Tina Gretlund

CEO, EssenceMediacom Denmark
E: [email protected]  

M: +45 26297463