Together with our sister agency Wavemaker, we aimed to differentiate Coca-Cola Zero Sugar from its competitors by engaging Gen Z through the creation of a unique and immersive 3D experience.
The campaign's goal was to engage and involve Gen Z by creating a unique and in-depth experience that would differentiate Coca-Cola Zero Sugar from its competitors. We used a combination of a 3D display and a physical vending machine, which allowed us to encourage app downloads, distribute samples, and generate consumer votes.
The strategy behind the "Best Coke Ever?" campaign was to create a unique experience by blending technology and reality. By challenging the traditional norms of media campaigns, it succeeded in creating a sense of wonder and reconsideration of Coca-Cola Zero Sugar. The campaign took shape as a shopping mall takeover event, where a 3D display and a physical vending machine worked together to engage consumers.
The "Best Coke Ever?" campaign exceeded expectations, resulting in 5,144 app downloads in just 8 days, placing Denmark among the top five markets for European app downloads during that period. Additionally, 6,077 samples were distributed, and consumer feedback was overwhelmingly positive. The campaign successfully distributed samples, encouraged app downloads, and generated consumer votes, which concluded that Coca-Cola Zero Sugar deserved the title of "The Best Coke Ever."
