B2B marketing powered by EssenceMediacom

Cut through the complexity of the B2B marketplace with a partnership rooted in growth and the right expertise.

The evolution of B2B Marketing

B2B is at an inflection point. Digital-first buyers, XaaS and the explosion of e-commerce are just a few of the forces shifting responsibility for B2B growth from the sales team to marketing leadership. Today’s marketers own each stage of the customer journey, integrating vast amounts of data, leveraging a complex array of tools and tech, and, ultimately, delivering measurable results. And the buyer journey is far from straightforward, with customer dynamics increasing in complexity, sales models constantly evolving and B2B Martech solutions growing at lightning speed.

Essencemediacom, Denmark

Customer Centricity

“How B2B and B2C customers are handled is no longer so different, which places a different demand to the handling of the B2B customers. It is now assumed that we as a B2B company support their customer experience and customer relation digitally. They expect that we can handle them and their needs digitally and in a personalized flow.” Director of HR, Marketing & Communication

Meet the team

Per Vesterbæk, Analytics & Insights Director
Thomas Lind, Senior Client Lead
Peter Ottesen, Senior Strategy Specialist
Simone Quistgaard, Business Director

What we do

We bridge the gap between media, data, technology, and creativity. We deliver innovative ideas and solutions – created by people for people. We spot what makes brands winners. We create the relevance that ensures the breakthrough. And we orchestrate the discoveries, experiences, inventions, integrations, and effects that make a difference for the business. We are designed to adapt to changes, and we bring together all the necessary disciplines across four fields.

Data Complexity Card

“As a CXMO, I recognize the growing importance of harnessing data and technology to drive our marketing efforts. We need expert guidance in enriching and analyzing our data to uncover growth opportunities across the entire sales and marketing value chain. By optimizing our MarTech and CRM capabilities, we aim to leverage our data more effectively, ensuring that we stay ahead of the curve in utilizing AI and other tools to enhance our daily operations and overall business strategy.” Chief Commercial Excellence & Marketing Officer

Performance Measurement

“The focus of the marketing department in a B2B company is increasingly to be hardcore business-supportive. Marketing must have a top-line connection to sales, and there must be a link between the marketing effort and the growth of the company.” Senior Vice President, Communications, Marketing & Commercial Excellence

Marketing as a growth driver

The collaboration between the sales and marketing departments must be strengthened. It has been a challenge to make the sales department understand that marketing can support their work. Marketing is not just an accessories shop where you can have logos and brochures made but needs to also be seen as a strategic partner. Marketing Manager

Get in touch to see how we can transform your business

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