AI-driven relevance makes Toyota the best-selling passenger car brand

For Toyota and the automotive industry, the battle for visibility is intense, with over 1 million monthly searches. But what if you could outsmart the system?
By using an integrated search approach and activating thousands of data signals from owned and purchased platforms, we have made up to 400,000 adjustments per month. This has enhanced an already highly efficient machine and increased the number of physical store visits by as much as 23%.
Our goal is to improve the experience of Toyota for Danes. By understanding each consumer's unique needs, we have created more relevant and therefore more effective marketing campaigns.
Our target audience is broad, but our insights into each individual are precise. By understanding life stages and individual needs behind each search, we meet our customers where they are. Timing and dosage are key. With the help of AI, we adjust our advertising efforts in real time, ensuring optimal visibility and reducing costs.

Using advanced AI to dive into data and match consumers with the right Toyota models. By reducing reliance on ad platforms' algorithms, we have set a new standard for digital marketing.

A remarkable 23% increase in physical traffic and a 65% rise in conversion rates, along with an impressive reduction in advertising costs. A unique first-place ranking as the best-selling car brand for passenger vehicles in every month from January to May 2024. Toyota's use of AI is not just the future of digital marketing—it’s the future of how we connect with our customers.