Haberler13th Apr 2023

EssenceMediacom tops Festival of Media Global Awards 2023 shortlist

EMC Newsroom

EssenceMediacom has topped the shortlist for the Festival of Media Global Awards with 68 nominations - a new record for the competition.

25 campaigns on behalf of 22 brands across nine countries have been recognised as world-class and will go into the final round of judging, with the winners announced on Thursday 1st June.

This is the first awards competition entered by GroupM’s newest and largest agency, where MediaCom has performed brilliantly in recent history, winning Agency Network of the Year for the last three consecutive years.

Among the nominations, eBay’s Pre-Loved Island campaign from the UK, which saw eBay turn Love Island - the world’s most popular dating show, synonymous with cheap clothes – into Pre-Loved Island…a celebration of sustainable clothing, pick up seven shortlists.

The UK accounted for 34 of the network’s 68 shortlists, making it the most celebrated agency globally at the show.

Additionally, adidas – Ozworld, in which the brand reached out to GenZ and showed them the true power and potential of the metaverse, has six nominations and Whisper India – The Missing Chapter, where we set out to educate and promote the use of sanitary napkins and normalise the conversation of periods, was shortlisted four times,

Our Ad-Jacking in France on behalf of Uber Eats, where we took over France’s biggest ad break to remind people that Uber Eats was the place to order a takeaway and showcased its non-takeaway offer, has five nominations.

Nick Lawson, Global CEO of EssenceMediacom, said:

“What makes this achievement remarkable is the breadth of shortlists across our global network and global client base. From big international advertisers, like P&G, to local organizations like Containers Exchange in Australia, I’m so pleased that we are delivering the kind of breakthroughs that make a real difference to our clients and communities right across the world.”

Full list of EssenceMediacom nominations:

Campaign

Category

Country

Client

#Gametok

Best Launch or Relaunch Campaign

USA

Playstation

#Gametok

Best Use of Talent

USA

Playstation

#Gametok

Collaboration Award

USA

Playstation

#SheProposed

Best Branded Content

USA

Zales

#SheProposed

Best Event or Experiential Campaign

USA

Zales

adidas Originals 2022 OZWORLD Campaign

Best Event or Experiential Campaign

China

adidas Originals

Airtel Metaplex

Best Campaign for a Local Brand

India

Airtel Xstream

Alienware: Leveling the playing field in gaming

Collaboration Award

Australia

Alienware

Alienware: Leveling the playing field in gaming

Inclusive Campaign of the Year

Australia

Alienware

Bose – Sound Escape – (21 Savage x Complex x Oseanworld)

Best Integrated Campaign

USA

Bose

Cancer Research UK, Race for Life Campaign 2022

Best Use of Data Award

Cancer Research UK

Caturday nights with Dine

Best Local Execution of a Global Brand

Australia

Dine

eBay Dream Transfer

Best Use of Talent

eBay

eBay Dream Transfer

New - Best Use of Sport

eBay

eBay Pimp My Ride

Best Branded Content

eBay