EssenceMediacom wins 20 Festival of Media Global Awards

EssenceMediaCom UK named Agency of the Year with two Golds and six Silvers.

EssenceMediaCom has picked up 20 trophies at the Festival of Media Global Awards at a ceremony in London, including Agency of the Year for its UK operation.

The wins included five Golds, 12 Silvers and three Bronze trophies with work for eBay picking up five separate awards between the UK and US teams.

The Twiggy Full Circle campaign for the online marketplace landed a Gold and two Silvers, while other campaigns for Met Gala Debut and eBay in Vogue added two additional prizes.

The UK team also picked up Golds for its work on Paddy Power and TUI as well as three Silvers for its work on Sky and an additional Silver for its global work on Sprite’s Heat Happens campaign. EssenceMediacomX was recognised for its work in powering donations to UN Women with a Silver award.

Two additional Golds came from India and the US, with the former winning for its Sprite Joke in a Bottle activation, which connected buyers with comedy via QR codes, and the latter for its work on Indeed and the Job Jukebox, which matched Spotify listening data with career search information.

The US team also picked up a Silver for Aspirin and a Bronze for Google Pixel, while China landed a slew of prizes with Silvers for Sprite, including the 1982 Sprite campaign, which picked up three separate medals.

EssenceMediacom had 58 campaigns nominated as best in class.

“I’m delighted for the teams and brands that have picked up so many prizes and shortlist places. These are very hard accolades to win and to have had so many nominations and winners speaks volumes for our talent and the breakthroughs they’re creating. As always, we can’t create this kind of work without amazing clients who trust our judgements and analysis of breakthrough opportunities in the New Communications Economy,”

said Nick Lawson, Global CEO of EssenceMediacom.

Full list of winners:

Gold Winners

• Best Use of Sport | Paddy Power and the PDC World Darts championships, EssenceMediacom UK, United Kingdom

• Best Music Marketing Campaign | Job Jukebox, EssenceMediacom US, United States of America

• Best Use of Mobile | Joke in a Bottle, EssenceMediacom India, India

• Best Use of Talent | Twiggy Full Circle EssenceMediacom US United States of America

• Best Branded Content | TUI World Cook, EssenceMediacom UK, United Kingdom

Silver Winners

• Best Branded Content & Best Local Execution of a Global Brand | eBay Twiggy: Full Circle, EssenceMediacom UK, United Kingdom

• Best Event or Experiential Campaign, Collaboration Award & Best Use of eSports or Gaming | Sky Broadband No Room for Abuse, EssenceMediacom UK, United Kingdom

• Best Campaign for an Awareness or Observance Day | Week or Month, Aspirin The Official Sponsor of Fans’ Hearts, EssenceMediacom US, United States of America

• Best Use of Data Award | Sprite - Heat Happens, EssenceMediacom UK, United Kingdom

• Best Music Marketing Campaign | Sprite -The Coolest Music to Beat the Summer Heat!, EssenceMediacom China, China

• Best Use of Online & Best Viral Campaign | 1982 Sprite, EssenceMediacom China, China

• Best Use of Print and Publishing | UN Women: Turning Hard News into Hard Donations EssenceMediacomX UK, United Kingdom

• Best Use of eSports or Gaming | Sky Broadband No Room for Abuse, EssenceMediacom UK, United Kingdom

• Best Use of Real-Time Marketing | Met Gala Debut, EssenceMediacom US, United States of America

Bronze Winners

• Best Music Marketing Campaign | Google Pixel RePresents, EssenceMediacom US, United States of America

• Collaboration Award | eBay in Vogue Fashion Campaign, EssenceMediacom US, United States of America

• Best Use of Social Media | 1982 Sprite, EssenceMediacom China, China