The New Communications Economy:Entertainment

The Entertainment landscape has undergone radical transformation over the past 15 years. Driven by the explosive growth of streaming and the evolution of social media.

Explore the radical transformation of the entertainment landscape over the past 15 years, driven by the rise of streaming platforms and the evolution of social media. We delve into the impact on consumer behaviour and the future of entertainment for creators and brands.

Discover how social media's rise and Peak TV's evolution reshaped content consumption. Learn about the pivotal 2012 shift with Facebook's acquisition of Instagram and the revolutionary 'newsfeed' model. Dive into the strategies that capture and maintain user attention.

Explore the impact of algorithms on creativity and content development. Are creators making content for people or algorithms? Discover how the pressure to optimise for engagement affects genuine creative expression and cultural depth.

Discover how audiences are navigating the overwhelming amount of content across long, mid, and short-form media. Learn about the strategies people use, from word-of-mouth recommendations to algorithmic suggestions, and how search trends are shifting towards finding specific shows.

Understand how social media is evolving into specialised communities and fandoms. Learn about the rise of algorithmic entertainment and the importance of community marketing for brands in this fragmented digital landscape.

Uncover how entertainment brands are shifting strategies to spark conversation and engagement. Learn about the power of influencers, bold PR stunts, and innovative campaigns like Barbie's pink-themed success. Understand the evolving role of paid media in supporting diverse content assets.

It is the beginning of a new era, peak TV is coming to an end and on the horizon is the maturity of social media into algorithmically driven personalised content.