CMO Survey 2023 Methodology
From July 19, 2023, to August 21, 2023, NewtonX on behalf of EssenceMediacom conducted 26 in-depth interviews and 162 questionnaires of CMOs, Vice Presidents, and Department Heads of B2B Marketing from across the globe - North America, EMEA, Asia
Pacific.
These Marketing leaders spent at least 40% of their focus on B2B Marketing, worked at companies with at least $250 million in revenue, and came from a wide range of industries. All participants were custom recruited by NewtonX and their identities and roles were verified using a two-point verification process.
The executives were in the top 10 within their industry across many sectors including Investment Banking, Food & Beverage, Technology, Industrial Automation, Pharmaceuticals, Logistics, Professional Services, Retail, Health, and Beauty.
About Newton X
The world’s leading businesses find their advantage with NewtonX.
NewtonX solves the challenges of today’s B2B marketing and insights leaders by connecting them with verified business expertise. The AI-driven algorithm—the NewtonX Graph—custom recruits the ideal audience for your business question from an open network of 1.1 billion professionals across 140 industries. Every professional is 100% verified, so you can make your next bold move with confidence.
To learn more, head to newtonx.com.