Breakthrough for brands in the new communications economy

Diverse group of people sitting in an office cafe eating, drinking and working

Image of Busta Rhymes and Lil Yachty part of the Google Chrome campaign

Chrome Speed Challenge

We celebrated the speed of Google Chrome with Lil Yachty, Busta Rhymes and McLaren F1 driver Lando Norris.

eBay x Love Island campaign image - two models standing in a hallway

eBay pre-loved island

We launched a new campaign to stop fashion in its tracks.

TUI World Cook

Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video.

EssenceMediacom employee with hat and glasses smiling at camera

This is what we do

We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.

Analytics and Insight
Frictionless Commerce
Integrated Media Solutions
Creative Futures
Specialist B2B Marketing

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Our latest breakthroughs

adidas

An Original Outdoor take-over for adidas

Since it was first introduced to the world over 50 years ago, the Adidas Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers.

eBay

eBay in Vogue

eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability

Coca-Cola

Coca-Cola Breaks Guinness Record by Connecting Millions of Chinese Families in Dragon Year Celebration

Airtel

Airtel 5G Launch

In 2023, India's 5G networks went live. All the leading telcos launched at the same time and the race was on to sign up as many of the half billion 4G users to the new technology. However, consumers were not convinced. Outspoken 5G skeptics took to social media to voice concerns and raise questions about the relevance and perceived value of 5G in their daily lives.

Minute Maid

Minute Maid taps into cultural pride

In 2024, Minute Maid (MM) established a clear growth priority, to penetrate rural areas in Mainland China. This strategic move proved to be a game-changer and broke the rural internet!