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Everything with Allan

With Allan on the team, Danske Spil has gained a foothold among Danish football fans – and secured a place in their community.

Sector: Entertainment and LeisureBrand:Danske Spil
Danske spil

Løsning

It can be difficult to capture attention, as sports fans are bombarded with advertisements. Therefore, together with Danske Spil and comedian Rasmus Wallbridge, we created Allan: A fictional sports influencer with his own channel, Alt Med Allan.

Solution

The passionate AGF fan Allan vlogged his way straight into the constant online conversations about sports in general – and football in particular. Allan has been chatting about current matches, predicting transfers, and commenting on everything related to football (and a few other sports) on Facebook and Instagram. Always current and relatable … and in collaboration with Oddset.

Results

Allan hasn't just created his own influencer life among Danish football fans. He has also scored big for Danske Spil. For example, engagement is 55% higher compared to other content from Oddset, and Allan's videos have performed 31 times better when measured against industry benchmarks.

Meet Allan here: