EssenceMediacom Netherlands

Parents struggle with screen time with their children and, moreover, 40% of parents worry that their child is not reading enough. Odido's answer: ‘The Phone Book’! This smartphone-style book, with a chat-style story, makes the switch from scrolling to reading smaller and more fun. With a clever media mix, Odido not only caught parents' attention, but also positively influenced their perception of Odido as a brand that looks beyond the smartphone (+12%).

‘Everyone deserves to feel healthy, beautiful and good.’ In 2024, we proved that this is more than a slogan. It is a mission. We combined awareness with actions and made a lasting impact on the lives of families in poverty and on the perception of Kruidvat.

What happens when you combine innovation, customer focus and a hefty dose of creativity? At Kruidvat, we found the answer: a revamped app that not only captured thousands of hearts, but also took our marketing to a level. This is the story of how we turn first-party data into customer happiness!

This media strategy is distinguished by a smart combination of target group-focused choices, innovative tools, consistency in storytelling, dynamic targeting and focus on domain health. As a result Trekpleister increased its advertising awareness by 22% and its brand awareness (+8%) and sales also grew by 3.6%.

‘Matchday’, presented by hip-hop sensation Broederliefde, is the football talk show for Gen-Z. This unique concept proves the power of target group-oriented thinking, by seamlessly integrating this generation's two greatest passions - football and hip-hop. A winning formula with which we managed to reach Gen-Z.