What we do
EssenceMediacom exists to radically improve the value and relevance of advertising for the benefit of brands and consumers.
![](https://www.datocms-assets.com/134341/1718627887-specialist_b2b_marketing.jpg?fm=webp&w=1440&fit=crop&h=1930&q=100)
Specialist B2B marketing
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands.
Strategy & Experience
Demand management
Content marketing
Marketing technology & orchestration
Data & advanced analytics
![Image representing analytics and insight for EssenceMediacom Norway](https://www.datocms-assets.com/134341/1718627889-predictive_analytics_and_insight.jpg?fm=webp&w=1440&fit=crop&h=1930&q=100)
Predictive analytics and insight
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments.
Closed-loop effectiveness measurement
Category dynamics and growth segmentations
Audience planning
Strategic analytics and business planning
Predictive modelling & simulations
Machine learning & Artificial Intelligence
Performance testing and optimisation
![](https://www.datocms-assets.com/134341/1718627890-frictionless_commerce.jpg?fm=webp&w=1440&fit=crop&h=1930&q=100)
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development
Specialist B2B marketing
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands.
Strategy & Experience
Demand management
Content marketing
Marketing technology & orchestration
Data & advanced analytics
Predictive analytics and insight
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments.
Closed-loop effectiveness measurement
Category dynamics and growth segmentations
Audience planning
Strategic analytics and business planning
Predictive modelling & simulations
Machine learning & Artificial Intelligence
Performance testing and optimisation
Frictionless Commerce
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces.
Business strategy & growth analytics
D2C strategy
Retailer & marketplace strategy
Integrated commerce media
Content merchandising
Commerce performance measurement
Technology & tool development