Put simply, humour works. Especially when it comes to broad reaching brand campaigns. Marketers of everything from electronics to fast-food to packaged goods know it.
23rd Jun 2024
4 articles
The Cannes Essentials 2024
There’s no shortage of big-name (or week-long) events in the marketing industry. But there’s nothing as big as the Cannes Lions International Festival of Creativity. As the curtains close on another exhilarating festival, we take a moment to reflect on the trends that left an indelible mark on this year's event. Dive into our essential wrap-up of insights that will shape the future of marketing.
Consider the mutually beneficial relationships springing up between marketers and women’s sports at the moment (one of the big topics at Cannes this year). Build the right kind of connections and your messaging can be boosted into the stratosphere.
23rd Jun 2024
Purpose marketing isn’t a new trend, but it’s an enduring one. And purpose-led work has been a perennial winner at Cannes for at least a decade.
23rd Jun 2024
A shift is happening and there is a need for brands to engage with global yet niche communities through a deep understanding of online cultures and identities.
23rd Jun 2024
