A radical transformation
The Entertainment landscape has undergone radical transformation over the past 15 years.
This shift has been driven by two pivotal forces: the explosive growth of streaming platforms and the evolution of social media from relationship-based to attention-based ecosystems.
The era of ‘Peak TV’ created an unprecedented surge in content creation, with global spending on TV and video skyrocketing from $139 billion in 2014 to a projected $247 billion in 2024.
Simultaneously, platforms like TikTok, YouTube, and Instagram have redefined how people discover and consume content, focusing on algorithm-driven content that keeps users engaged—and monetised—at every turn.
This abundance of content has had a knock-on effect on how audiences allocate their finite time and attention. With more content being produced than could ever be watched, people are (whether consciously or subconsciously) developing new strategies to navigate the overwhelming amount of choice.
In this piece, we’ll explore the ramifications of these changes, delve into how consumer behaviour is evolving, and examine what the future holds for entertainment, both for creators and brands. From the decline of Peak TV to the rise of algorithmically-curated viewing, the industry is at a critical juncture—one that will shape the future of entertainment for years to come.
